For the first week of the 2022 NFL season estimated sports betting ads accounted for 4.80% of NFL TV ad impressions and $24 million in ad spend. These figures are comparable with Week 1 of 2021 (4.83% ad impressions and $23.8 million in ad spend). For week 1 of 2022, FanDuel led in ad spend at $13.8 million, followed by DraftKings ($5.4 million), BetMGM ($2.6 million) and Caesars ($2.2 million).
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