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Promoting entertainment websites or services requires a lot of effort. This is because many companies compete against each other to be noticed; this makes it difficult for anyone to stand out. Some companies choose to use celebrities as promotional tools in this case. Conor McGregor is one example of someone famous for his many promotional deals and product partnerships. Companies frequently use Cristiano Ronaldo due to his fame. Other famous athletes like Conor McGregor earn money outside of athletic competitions by acting as brand ambassadors for famous brands. Like the ¡®King of Ads¡¯ Ronaldo, McGregor has several partnership deals that make him a lot of money. He entered a deal with Poker Stars in 2015 to act as their worldwide ambassador. Conor Mcgregor has been a brand ambassador for Parimatch since February 2019. Before that, notorious former boxer Mike Tyson was more famous for his business deals and endorsements than his powerful uppercut when he was the world¡¯s heavyweight champion. After quitting his boxing career, Tyson continued to endorse brands through a one-year sponsorship deal. He¡¯s been avidly involved in poker for several years and enjoys the rush he gets from playing.



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Chrissy Thurmond, who manages the responsible gambling division at DraftKings, said the company is developing a ¡°significant and robust¡± program to educate and help customers. Her group is ¡°just beginning to collect metrics on responsible gaming messaging,¡± Thurmond said, adding that the response rate on the site is showing a willingness by bettors to at least consider guidance.



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