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Moreover, iSpot reports the estimated ad spending of sports betting on national TV is on the upswing, increasing from $64.6 million in 2020 to $199.7 million in 2021. Year-to-date, with the NFL season just starting, the ad spend has already reached $161.7 million. Casillo points out, national sports betting ads still have potential to grow in future years too, as more states legalize mobile sportsbooks and sports betting overall.

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A 2018 U.S. Supreme Court ruling in a case brought by New Jersey cleared the way for all 50 states to offer legal sports betting should they choose to do so. With that rapid expansion came an expectation in some quarters that internet gambling would almost automatically grow at a similarly rapid pace.



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