National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions ¡ª and 81% of estimated national TV ad spend ¡ª for sports betting brands were allocated toward the NFL.
There are several key matchups in the NFL on Sunday, including the Bills and Dolphins. Buffalo hasn¡¯t had a close game yet, but that may change against a Miami team that is also undefeated. The Dolphins are coming off of a big comeback against the Ravens. Later on Sunday, it will be the fifth matchup between Aaron Rodgers and Tom Brady. The Buccaneers will be favorites at home, and Brady is 3-1 in their past meetings.
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Brandt has had conversations with casino operators who made it clear they¡¯re trying to attract younger audiences. ¡°The best way to do that is sports gambling,¡± he says.