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Since it launched internet gambling nine years ago, New Jersey's casinos have won $4.79 billion from gamblers online, according to the American Gaming Association, the casino industry's national trade group. That¡¯s nearly twice the $2.47 billion Pennsylvania casinos have won online since July 2019.
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Local radio is also benefiting from sportsbooks seasonal ad spending strategy. According to Inside Radio, after a lull of several months in marketing activity, for the week of September 5 (which coincided with the start of the 2022 NFL season) three sportsbook companies ranked among the top 100 advertisers. DraftKings led, ranking ninth among all advertisers with 28,945 AM/FM spot occurrences, the most radio ads run by a sportsbook advertiser in any week. FanDuel ran 11,268 ads ranking 52nd and Caesars Sportsbook aired 6,766 messages ranking #86. BIA recently increased its radio ad spend forecast for sportsbooks from $150 million to $164 million for the year.
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For the first week of the 2022 NFL season estimated sports betting ads accounted for 4.80% of NFL TV ad impressions and $24 million in ad spend. These figures are comparable with Week 1 of 2021 (4.83% ad impressions and $23.8 million in ad spend). For week 1 of 2022, FanDuel led in ad spend at $13.8 million, followed by DraftKings ($5.4 million), BetMGM ($2.6 million) and Caesars ($2.2 million).

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